Most Watched Hair: Jennifer Aniston, 41, with what looks like a Brazilian Blowout, arriving at the Los Angeles Premiere of "The Switch" on Aug. 16, 2010 in Hollywood. (Jon Kopaloff/Getty Images)

Tecca describes itself as a “virtual concierge” for personal gadgets by delivering gadget information, reviews, prices and purchase options right from the app. It does this by providing both curated product information and prices as well as original editorial content.

“Our goal with Tecca is simple: help inspire consumers to make confident decisions about personal technology and electronics, whether they’re purchasing new products or making the most of the devices they already own,” said chairman Ross Levinsohn.

Tecca focuses on three core areas: product discovery, product research and product marketplace. The Android and iPhone applications allow users to search and tag its database of gadgets. Once a user selects a gadget, he or she is able to check out photos, dig into features, read user reviews, compare prices and even buy the gadget online. source mashable.com

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